Crafting Compelling Job Postings
How to Capture Candidate Attention

Let’s face it - boring job descriptions won't attract today's top talent. You need compelling job postings that showcase your culture, benefits and growth opportunities.
Here are some of our best tips to help transform your posts and really engage the ideal candidates you want to attract:
- Spotlight your values, mission and “brand”. And weave this throughout the job description and not just in a few sentences at the end
- If available, be sure to emphasize flexibility, remote work options and other perks that highlight the work/life balance available
- Be sure to outline career development programs and even promotion paths to show the long-term potential at your company
- Use dynamic wording and compelling offers focused on opportunities
- Paint a picture of ideal employees using your candidate persona
- If you have them, include photos, videos and employee testimonials
- Talk about how you promote community and culture (events, sponsorships and other programs)
- Do some homework up front and try to optimize your post for SEO with relevant keywords
While you may not be able to include every suggestion, we’ve seen time-and-again how a well-crafted job posting is an essential part to your recruitment strategy. Candidates are reviewing your content and assessing culture fit and this will likely be their first interaction with you and your company.
Put your best foot forward and implement PEOPLEfirst's recommendations to attract qualified applicants. And if you could use some help crafting that perfect posting, reach out and we’ll be glad to help.


