A Century of Experience
At PEOPLEfirst, we bring over 100 years of combined experience in human resources, people operations, career development, recruiting, and retention.
Led by CEO Alexandra Bowden and COO Will Kruer, our team of eight seasoned consultants are specialists in every facet of the employee lifecycle—from recruiting, onboarding, and retention to culture design, compliance, and leadership development.
Together, we’ve built more than a consulting firm, it’s a powerhouse of experts who understand how to align people, purpose, and performance. Whether solving complex workplace challenges or developing leaders who elevate their teams, we help companies build the kind of systems and environments where people and business grow in tandem.
Trust us to put PEOPLE first, every time.

Let us help you build your best business
Culture Matters
Our Clients

When our busy season was approaching, I urgently needed a qualified tax accountant to handle the increased workload. Will understood the urgency and quickly provided a highly qualified candidate, who is still retained years later! He is my first call when we have a need and I appreciate his insight and professionalism to deliver the right candidate.
Larry Warner Jr
Owner, Stephenson & Warner CPAs

PEOPLEfirst nailed it. They helped our partners understand their unique culture isn’t just about people feeling good; it’s what drives performance, retention, and business results. The approach made culture tangible, actionable, and directly tied to growth. They're still seeing results from the people operations system PEOPLEfirst put in place.
Carter Varn
Owner, Advanced Caliber

PEOPLEfirst has been an incredible resource for our company. Their depth of knowledge and practical experience helps build the structure, clarity, and systems needed to operate at our best. They’re the kind of partner every growing business needs.